Increasing Free Cash Flow Generation

Growing Profitability with Scale $1 Q1'17 Quarterly Non-GAAP Operating Profit 1 ($m) $68 Q1'23 Q1'23 operating profit¹ $68m operating profit¹ 13.5% margin 1 Non-GAAP operating profit excludes expenses associated with stock based compensation, amortization of acquired intangible assets, acquisition related expenses and restructuring charges. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures. HubSpot 17

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