Investor Presentaiton

13 33 INNOVATIVE PRODUCTS AND SERVICES HIGHLIGHTS EMIRATES NBD MARKS 51ST UAE NATIONAL DAY: On the occasion of the UAE's 51st National Day, Emirates NBD paid a first-of-its kind tribute to the UAE's drive and ambition towards space exploration, though the 'UAE Space Anthem' - a recreation of the UAE's National Anthem, composed using sounds from outer space and validated by the Dubai Astronomy Group. The space anthem had been developed in collaboration with specialised sound engineers and composers using interstellar sounds including those from planets, their moons, pulsars, asteroids and rovers, among others - all strung together to create a rendition of the much-revered Ishy Bilady. Your perdary من عمق - EXPO: PREPAID CARD The campaign launched the Emirates NBD Expo 2020 Prepaid Card. It encouraged both residents and visitors to apply for this extraordinary card that featured secure usage, amazing offers at over 2,000 outlets across the UAE and at Expo 2020 and convenient digital payments. With the help of 13 influencers, we were able to generate 600+ stories, reaching a 3.2 million impressions with a 3 million reach. A TRIBUTE TO PIONEERING WOMEN ON EMIRATI WOMEN'S DAY: Emirates NBD, celebrated Emirati Women's Day by honouring the pioneering achievements of female UAE Nationals and hosted an immersive experiential walkthrough of 'Aziya', a poetic tribute to Emirati women, by Emirati poetess Al Hanouf Mohammed, the first female 'Al Azi' performer in over 250 years. The exhibition was held at the Central Galleria in City Centre Mirdif and was launched with a performance of the poem by the Emirati presenter and commentator Fatma Taha and an Al Azi band. Emirates NBD Looking to the Future with Confidence EMIRATES NBD ETIHAD GUEST ELEVATE CREDIT CARD LAUNCH: Emirates NBD introduced a campaign to launch the new Etihad Guest Elevate Credit Card telling customers that they have 'A whole world to catch up with'. With a fabulous 200,000 bonus miles as an introductory offer, the cardholders will be entitled to some fantastic benefits including up to 10 Etihad Guest Miles for every AED 10 spent, complimentary Etihad Gold Tier status, 50% discount on miles redemption, 10% cashback on Etihad Airways, complimentary intercity airport transfers, lounge access, movie tickets and much more. Werke world to catch up with 1,00€,00€ $ £ Convert. Remit. Win. EMIRATES NBD FX MILLIONAIRE CAMPAIGN: 'Convert. Remit. Win.' was the mantra for the Emirates NBD FX millionaire campaign. The 9,000+ cash prizes given away included 2 grand prize winners of AED 1,000,000, 100 monthly winners of up to AED 50,000 and 100 daily guaranteed early bird prizes of up to AED 500. All the customers had to do was to use Emirates NBD for their foreign exchange transactions including converting currencies between accounts, inward and outward telegraphic transfers, DirectRemit transfers and/or buying and selling foreign currency. The campaign included dedicated prizes for individuals and business entities and ran from 1st September to 30th November 2022. EMIRATES NBD 2022 ACQUISITION CAMPAIGN: In the festive season, Emirates NBD gave customers the chance to apply for a Card or Loan and win big! Customers were encouraged to apply for a Super Premium Credit Card or a Personal/Auto/Home Loan to win guaranteed cash prizes. Everyone participating had the chance to win from 1 of 10 grand prizes with guaranteed prizes of up to AED 2,500 and grand cash prizes of up to AED 500,000. In just 60 days, the campaign produced more than 6,000 winners and gave away over AED 12 million in cash prizes. The campaign included dedicated prizes for Emiratis and residents and ran from 23rd November 2022 to 24th January 2023. Apply for a Card or Loan to Win. AED 52 + cash A ANNUAL REPORT 20 14 14

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