Capital Allocation and Digital Strategy Update
Continuing our strategic journey
1997-2008
Become a
Market Leader
Executed ~250
acquisitions to strengthen
North American presence
Saw strong tailwinds
from residential
construction boom
2009-2013
Transform
the Core
Improved returns
through financial and
operating discipline
Focused on national
accounts and customer
branch operations -
Operation United
RSC Acquired and
integrated RSC
Equipment Rental
G
2014-2022
Grow
the Core
Continued build-up of
GenRent platform
Expanded specialty
and adjacent product
lines to offer one-stop
shop for customers
Developed services
businesses and solutions
to improve value prop
Extended digital capabilities
to better serve customers
and drive internal efficiency
History of Strategic Execution
2023 & BEYOND
Leverage and Extend
Competitive Advantages
Building a Better
Future Together
Being the Best Partner
for Safety, Productivity,
and Sustainability
United Rentals®
Work United®
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