AIS Mobile Market Strategy 2018
Service
66
revenue
71
*7.9% YoY
1H18 Performance Snapshot
Service revenue improved in all segments
(Bt bn)
1H17
1H18
OPEX and marketing expense under control
Continued company-
wide cost optimization
AIS
•
Targeted handset
subsidies, offset by
cost related to FBB
36 11% YoY
*3.1% YoY
12
13
33
(Bt bn)
12
10
61
Mobile
62
*2.2% YoY
1.3
FBB
2.1
*64% YoY
1.2
Others
2.1
▲ 77% YoY
IC &
2.2
Equipment
4.3
▲98% YoY
rental
5.2
5.3
7.1
8.1
14
16
5.0
4.4
3.5
2.9
1H17
1H18
1H17
1H18
fee
Regulatory D&A N/W ■TOT &
Opex Others
■Marketing
Admin &
Others
Back on profit improvement
*10% YoY
34
38
NEXTG
AIS
Fibre
(Bt bn)
Mobile grew with 4G
•
adoption amid pricing
pressure.
FBB maintained quality
acquisition amid intense
competition
CS LOXINFO
Acquired CSL and
invested in Rabbit
LINE-Pay, totaling
Bt4.2bn
rabbit
TOT
LINE Pay
•
2100MHZ agreements
effective since 1-Mar
1H17
.
Net cost of Bt3.9bn/year
▲ 7.6% YoY
47% EBITDA
margin, +280bps
Paid Bt3.78/share as
interim dividend, a
70% payout ratio.
15
16
1H18
EBITDA ■NPAT
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