Freshpet Expansion and Growth Strategy

Strengthen gross margin/adjusted EBITDA margin Increase Adj. Gross Margin - largely in back half of the year – to 51+% by year-end - FRESH BITE SIZED CHICKEN RECIPE Innovation • Increase appeal of rolls Higher margin bag items Begins shipping end of Q1 MULTI- PROTEIN Pricing • Targeted bag items • +2% pricing impact across total line Effective in mid-Q1 freshpet SELECT SMALL DOG ACTS freshpet SELECT SLICE & SERVE ROLL Manufacturing Efficiency • Increase yield/throughput • 24/7 on 2 lines in Jan. '19 24/3.5 on final line in Q2 ⚫ Break ground on Kitchens 2.0 SG&A Leverage •⚫ Scale benefits in freight • G&A growth significantly < sales growth freshpet 29 29

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