Celebrating 10 Years at BM&FBOVESPA
Youcom
177.0
NEW STORES
218.4
198.6
202.1
RENOVATION OF
FACILITIES
122.2
109.1
116.3
83.0
EQUIPMENT
39.4
50.4
DISTRIBUTION
CENTERS
57.7
46.3
25.6
2015
2014
2013
OTHERS
20.7
18.7
Renner's store productivity was R$ 10.8 thousand
per m², that is, 5.0% more than in 2014; Camicado's
productivity was R$ 10.3 thousand per m², 14.1%
above the same period last year and; Youcom's
productivity was R$ 10.7 thousand per m², up 51.6%
over 2014.
In the year, 47,100 m² was added to the total sales
area, an increase of 9.7% over 2014, considering the
three stores models - Renner, Camicado and Youcom
- which totaled 380 units.
Over the past few years, besides the opening of new
stores, Lojas Renner has been investing in improving
the shopping experience, with new store models
and within its visual merchandising team, as well as
several initiatives to reduce queues and consequent
customers service agility.
Investment
Breakdown
(R$ MM)
TECHNOLOGY
SYSTEMS AND
All of this was only possible with an investment
of R$ 571.4 million in 2015, an increase of 3.9%
compared to the investments made last year.
This amount was allocated to key projects,
including the opening of 49 new stores - 27
Renner stores, 10 Camicado stores and 12
Youcom stores - renovations and upgrades,
as well as the new Central Administration
Building, which received investments of R$ 47.3
million this year, the energy efficiency process
and the updating of the Company's ERPs
(commercial, credit and back office).
businesses in 2015
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