Sustainability Report 2021 Vivara
48
Performance
management 404-3
Our annual Career Cycle includes a cor-
porate assessment of the company's
employees. To participate in the assess-
ment process, the employee must have
been employed for at least six months.
By 2021, 73% of our professionals were
assessed, and we mapped 53% of lead-
ership positions with career readiness for
the next three years, in order to ensure the
constant flow of management in the face
of expansion challenges.
For employees not in leadership positions,
the process comprises self-evaluation,
assessment by their immediate superior,
feedback, and an Individual Development
Plan (IDP). For leaders, the process encom-
passes the following stages: self-appraisal;
assessment by immediate superior, subor-
dinates and peers; results of prior-year tar-
gets; people meeting, when leaders discuss
with their team members the results of ap-
praisals, feedback and IDP.
V j
DIVER♥
S.DADE
VIVARA
SEJA UMA PESSOA ÚNICA E ESPECIAL DO SEU JEITO!
Diversity 103-21103-3
In 2021, we started our Diversity Pro-
gram a strategic project linked to our
Vision of the Future for Sustainability
- in order to focus and intensify our ac-
tions related to the theme. The initiative
is based on three axes: communication,
education and affirmative actions. As we
are predominantly a company made up
of women, we already have female em-
powerment in our DNA, and we want to
use this differential to seek, in addition to
gender equality, racial equality, inclusion
of people with disabilities, and awareness
of all aspects related to diversity, such as
ethnicity, generations, affective-sexual
orientation, and religion.
Therefore, we want to use our brand strength
and engage all our public in the perspective
of inclusion, both provoking internal chang-
es and influencing social change. The start-
ing point for this is our internal public, the
driving force behind all actions.
We believe in the power of education to
transform the world - with this in mind,
our actions to raise awareness about
diversity are a historical reparation not
with minorities, but with those that have
been minoritized in social representation
throughout history. Our social role as a
company is to repair this scenario and
help maximize this change, from inside
out, overcoming prejudices and promot-
ing spaces where all people are welcome.
In this regard, we started awareness cam-
paigns through internal communication
addressing topics such as racism and
inclusion of disabled people and working
on the concept of unconscious discrimi-
nation biases, for their recognition. We
also want to make our environment more
diverse, and to do so we started to devise
talent attraction projects, avoiding uncon-
scious bias in the selection and integration
processes. We will also implement devel-
opment actions to strengthen the role of
inclusive leadership, affinity groups, chat
circles, and much more. As a support to
these aspects, we have prepared commu-
nication and education actions for 2022
and will carry out an internal diversity cen-
sus, which will collect data on ethnicity/
race, gender, sexual orientation, beliefs,
and other fronts where we can promote
inclusion and equality.
Also, to reinforce our female empower-
ment activities, in March we carried out a
special campaign honoring women, who
represent the strength of the company: 12
female employees in different positions,
selected based on an internal cultural con-
test, were photographed by the team in
charge of the brand campaigns. Thus, the
Vivara Women campaign brought iconic
jewelry displayed by female employees,
who were models in the action and were
able to share their stories. The campaign
photographs illustrate this report.
Our campaigns
103-2 | 103-3 | 417-3
In line with our Vision of the Future for Sus-
tainability, we set up more assertive strate-
gies for our campaigns, which highlight the
unique character of our products, as well as
creativity and sophistication attributes. We
try to make sure that our marketing guide-
lines are reflected in our customer service,
offering jewelry suitable for different profiles.
Not only do we strongly manage the com-
pany's certified raw materials, but also our
campaigns, which emphasize the Brazilian-
ness and the attention to quality throughout
our production process. We advise our agen-
cies about the focus of the campaigns and
they receive guidance to produce content
always in line with the company's values.
Diversity, a concept tied to Life by Vivara
brand, permeated the campaigns, focusing
the whole company on this construction.
The campaign '10 Anos Colecionando Mo-
mentos' (10 Years Collecting Moments)
was the highlight, allowing us a broad rep-
resentation of publics.
In the other campaigns, we implemented
the strategy of alternating models in order
to vary representation and inclusion, while
in the actions with influencers we also
worried about adding regional and repre-
sentative personalities. We also increased
the presence of male models, who gained
more visibility in the Life campaigns as well.
SUSTAINABILITY REPORT 2021 VIVARA
SUSTAINABILITY REPORT 2021 VIVARA
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