Murugappa Group Financial Overview
Key Success Factors
murugappa
Brand equity
Our flagship brands "BSA" and "HERCULES" were recognised for
excellence at the World brand Congress in Singapore.
THE
Super / Mass Premium
Lifestyle Cycles
During the year, Super premium and Mass Premium MTB cycles
had registered an overall growth of 95 % and 12% respectively.
Pioneer in Retail
Formats
BSA Go, BSA Hercules Store, Track & Trial Lounge
montra
cannondale
Bianchi
Selling Cycling not Just
Cycles
Organised close to 1200 events all over the country participation
of more than 2.2 Lakhs individuals
SCHWINN
GT
BICYCLES
Multi Location Servicing
Large dealer and service network with more than 10,000 touch
points through out the country
mongoose
BRIDLEY
Pioneer in New
Product Development
40 new Products developed during the year
BSA
HERCULES
LADYBIRD
ROADEO
MACH CITY
TRACK&TRAIL
HIKING AND BEYOND
montra
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