Unilever Strategy & Execution Overview

Changing Income Patterns 2003 2013 181 mn households 231 mn households 3 Affluent 11 46 Aspirers 124 Affluent Top End Business Changing attitudes Aspirers Trebling Credit Culture 131 Strivers 96 Strivers B.O.P Opportunity The shape of India is changing... from a pyramid to a diamond a diam Source: National Council of Agriculture & Economic Research

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