Olaplex IPO Presentation Deck

Our Opportunity Within the Global Beauty Market Where We're Winning Leading bond builder in professional; leading haircare brand in Sephora¹ and on Amazon² Pioneer in the "skinification" of hair Well-positioned in prestige haircare, the fastest growing segment of haircare Industry ripe for disruption - top three haircare companies globally have lost over 430 basis points of market share since 2015³ OLAPLEX Global Haircare $77bn Global Beauty and Wellness $633bn Source(s): Euromonitor and internal consumer surveys 1 Based on 2020 sales. 2 Based on company beliefs and sales estimates. 3 Based on retail sales. Global Skincare $140bn Where We Have a Right to Play Consumer trust gives us license to play in adjacent categories R&D function working on potential next generation disruptive technology 82% of consumers familiar with OLAPLEX would like to see a skincare line from OLAPLEX 51% of consumers familiar with OLAPLEX would switch out their current skincare brand for an OLAPLEX skincare line 9

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