Investor Presentaiton
Creating demand across projects and residential customers
Project Sales - Commercial,
Apartment, Medium Density Homes
Residential Detached Home Sales
hebel
The better way to build
Technical
Activity
Project
Stage
Supply
Activity
Technical
Activity
Customer
Stage
Supply
Activity
Value engineer
options
Design
Value engineer
options and
aesthetics
Design
Create solution
suite with
supporting
documentation
Specification
Tender
Recommend
Contractors
Update
construction details
and cost analysis
Detailing
and costing
Recommend
Contractors
Agreements
Supply product,
Project specific
detailing
Build
site support
(install and
compliance)
Project specific
detailing
Sales and
marketing
rollout
Finalise
commercial terms.
Onsite trials
Finalise
marketing support.
Build display home.
Train staff.
Sales and Technical teams
configured to drive Project
and Customer sales
■ Portfolio scale supports the sales
effort. CSR systems enhance
process capability - Project
tracking and CRM tools.
■ Marketing drives brand
relevance and aspiration
amongst consumers, support
material for trade and channels
Build
Supply product
and site support
Project sales are 50% of demand and are based on targeting and converting projects with a defined timeframe
Customer sales are the balance and are based on building customer advocacy and repeat business
30
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