Investor Presentaiton
Growth: Maximize Our Market Opportunity Through Key Growth
Pillar Initiatives
Highly Fragmented
Market Opportunity
Kitchen & Bath Cabinet Industry¹
Key Growth Drivers
Top 3
Imports
Other
Domestic
Over 50% of the market is highly
fragmented, less capitalized local and
regional manufacturers or import products
•
Product Innovation and
Capacity Investments
Accelerating growth through product
innovation and relevant offerings
Building on over 30% of Made-to-Order
(MTO) sales from products introduced in
the last three years
Monterrey, Mexico and Hamlet, North
Carolina expansions to strengthen
Made-to-Stock product line and improve
our economics
•
•
•
Expand Channel
Opportunities
Simple Trends brand to compete with
low-cost imports
Growth opportunity in Dealer/Distributor
channel
E-commerce and Digital Marketing to
expand customer purchase options and
reduce time-to-purchase decision
Our Initiatives Are Focused on Delivering Growth in Excess of Our Underlying Market Growth Rate
American Woodmark
1 Management internal estimates
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