Investor Presentaiton
Fortified business model that provides strong competitive insulation
Diverse line-up
that is difficult ←
to match
Differentiated
Innovative forms, technologies, and
appearance
11 mm HH's ←
High Brand Loyalty
Alignment with deep pet
parent emotional motivations
PRODUCT
PERFORMANCE
40,000 Fridges
Freshpet Fridge
Branded, company-owned real estate
BRAND
EQUITY
freshpet
TECHNICAL
KNOWLEDGE
freshpet
FRIDGE
PLACEMENTS
Manufacturing
Proprietary technology, processes,
and infrastructure
$~2.0 billion capacity
PRODUCTION
SCALE
Supply Chain
Only refrigerated pet food network in
North America
DISTRIBUTION
SCALE
petco
Walmart
Kroger
WHOLE
FOODS
MARKET
TARGET
freshpet
Significant
scale in
distribution
Retailer Partners
Delivers benefits in traffic,
frequency and retailer margins
~75-80% ACV
freshpet
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