Transformed Business Model and Cost Structure
Our guiding mission:
Connecting people with great local businesses
Consumers
Local Businesses
云级
83 million
Unique visitors on desktop and mobile¹
Affluent: >50% come from
households with >$100k in
annual income³
About Yelp
5.8 million
Active claimed local business locations²
High-intent: 90% make a
purchase within a week of
searching on Yelp4
Up-to-date info: More than
1.4 million business listing
updates per month
Broad-based: 23 business
categories with more than
1000 subcategories
244 million
Cumulative reviews²
2
528,000
Paying advertising locations
1 ComScore, monthly average for Q4 2021 As of December 31, 2021 Comscore, January 28, 2022 June 2019 Survey by Survey Monkey Audience of people who reported having used Yelp in the prior 3 months 5 Monthly average for 2021 5 Monthly average for Q4 2021
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