Exhibitions in China Strategy slide image

Exhibitions in China Strategy

Consumer Habit in China Source: Accenture & Mckinsey Pandemic forced people to rethink & set new priorities creating a New Era Chinese people's top 3 priorities: Family - Health - Career Based on above all consumption decisions will be taken They are more strict on purchases: Meet their demand Pay attention to the nature of goods Compare product & Price (find the most suitable option) Prefer natural & fresh products. Choose based on quality & functionality. High-end trend will continue among the growing upper-middle class
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