2022 Interim Results
Meticulous Building of CCB Lifestyle
Built diversified scenarios for local lifestyle
Attracted national chain stores to join
"CCB Lifestyle" is an enterprise-level mobile eco-operating platform built by the Bank in response to the trend of online and scenario-based user behaviour in the digital era which
relies on the online platform model of financial technology.
"CCB Lifestyle" focuses on non-financial services, supports users with high frequency local lifestyle scenarios such as food recommendation and delivery, groceries and
supermarkets, account top-up, movie tickets, and such, so as to establish ecological connections with users, gather user traffic data, enhance user activity, and embed scenario-based
financial services to realise customer advancement and financial services transformation.
"CCB Lifestyle" extends the touch points between the Bank and customers from just financial services to all aspects of daily life and upgrading the relationship with customers from
account and fund management to ecological flow.
n
自
www
建行
生活
CCB C
● 中国建设银行
China Construction Bank
Л
BB
11
Customer Community (C)
Built an online ecosystem platform to provide people with
inclusive and convenient "lifestyle + finance" services to meet
people's needs for a better life.
Remarkable results in
platform operation
Achieved operation in 37 tier-one
branches and 361 cities by the
end of June
2.83 million activated zero-asset
customers in 1H2022
Average AUM of RMB 8,500
Business Community (B)
Engaged partners in various scenarios with a "zero commission"
strategy, and empowered merchants to expand and operate with the
platform's advantage in traffic and operational capabilities
1 million new customers acquired
outside of CCB in 1H2022
Average AUM of RMB 5,200
180,000 merchants established a presence
Accumulated deposits of RMB 18.1 billion
Government Community (G)
Proactively carried out innovative integration of government services and financial
services, relieved social pain points with New Finance, and further enhanced its
role in public services and social governance
Undertook the issuance of government
consumption coupons from 133 cities
Boosted transaction to RMB 2 billion
19
2022 Interim ResultsView entire presentation