Investor Presentaiton
QANTAS LOYALTY
Australia's leading loyalty program
Analytics
15+ segmentation models
• 34,000 market research online posts
1.5 billion customer transactions
Exclusive access to Classic Flight Rewards and Points Plus
Pay - Flights to 1000+ destinations
Qantas Store with over 3,000 products
Marketing
7.8 million valid email addresses
7.2 million members receive eDMs
☐
Over 335 million email communications
with 33% open rate
☐
Qantas and Jetstar
■
☐
35+ airline partners including Emirates
and oneworld affiliates
All major credit card issuers
Primary supermarket
$1.3B billings > 66% external
Earn partners may become
reward suppliers, increasing
range of valuable rewards
Large, quality member
base attracts new earn
partners
Valuable rewards attract
members and enhance
engagement
Large, quality earn
partner network increases
opportunities to earn,
increasing engagement
10.7m members, 50% of Australian
households¹, primary program for 61%
of members²
Highly affluent skew: We have 79%
penetration of Australia's most affluent
households¹
■ Ability to reach members (e.g. 7.8m
valid email address, 33% open rate)
■
Record satisfaction (NPS)³
Breakage at industry lows
Source: Qantas Loyalty analysis. Note: All figures are as at April 2015 unless otherwise stated. 1. 50% as at February 2014. Source: Experian. 2. As at March 2015. 3. For March 15 quarter. 4. FY14 billings.
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