Becle Company Presentation slide image

Becle Company Presentation

3...And a Privileged Competitive Position... High Barriers of Entry Provided by Becle's Vertical Integration and Own Distribution Agriculture Competitive Advantage Resulting from Appellation of Origin for Tequila and Irish Whiskey >Production Flagship Distilleries and Bottling Facilities Support Route-to-Market Strategy Distribution Jose Cuervo Own Distribution Platform to Control Route-to Market and Brand Building Strategy 94% of volume through own network • 125 Municipalities in Jalisco + 56 Municipalities in Mexico Island of Ireland, including both the Republic of Ireland and Northern Ireland Tequila can only be produced from Agave Azul (Tequilana Weber) • Becle is the largest Agave Azul producer(1) • Becle is involved in full Agave cycle (plant, growth, harvest and freight) • Irish whiskey can only be made throughout the island of Ireland PROXIMO (bottling) Hangar 1 COLORAD VODKA Strunahan's BUSHMILLS IRISH WHISKEY La Rojeña (Tequila) Camichines (Tequila) EDISA Bottling Facility 1800 Distillery (Tequila) In construction Stranahan's (Colorado) Hangar 1 (California) Proximo Bottling (Indiana) Bourbon (New York) Old Bushmills Distillery and Bottling (Northern Ireland) Old Bushmills Distillery expansion completed Proximo's route-to-market control instrumental to U.S. success Vertical integration of profits Control and focus of own brands Enhancing presence in new geographies with in-market companies (IMC's) Source: Company Information Notes: 1. According to CRT's plantation registry 6
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