Becle Company Presentation
3...And a Privileged Competitive Position...
High Barriers of Entry Provided by Becle's Vertical Integration and Own Distribution
Agriculture
Competitive Advantage Resulting from Appellation of
Origin for Tequila and Irish Whiskey
>Production
Flagship Distilleries and Bottling Facilities Support
Route-to-Market Strategy
Distribution
Jose Cuervo
Own Distribution Platform to Control Route-to Market
and Brand Building Strategy
94% of volume through own network
•
125 Municipalities in Jalisco
+ 56 Municipalities in Mexico
Island of Ireland, including
both the Republic of Ireland
and Northern Ireland
Tequila can only be produced from Agave Azul (Tequilana Weber)
• Becle is the largest Agave Azul producer(1)
• Becle is involved in full Agave cycle (plant, growth, harvest
and freight)
• Irish whiskey can only be made throughout the island of Ireland
PROXIMO
(bottling)
Hangar 1
COLORAD
VODKA
Strunahan's
BUSHMILLS
IRISH WHISKEY
La Rojeña
(Tequila)
Camichines
(Tequila)
EDISA Bottling Facility
1800 Distillery
(Tequila) In construction
Stranahan's
(Colorado)
Hangar 1
(California)
Proximo Bottling
(Indiana)
Bourbon
(New York)
Old Bushmills Distillery
and Bottling
(Northern Ireland)
Old Bushmills Distillery
expansion completed
Proximo's route-to-market control
instrumental to U.S. success
Vertical integration of profits
Control and focus of own brands
Enhancing presence in new geographies
with in-market companies (IMC's)
Source: Company Information
Notes:
1. According to CRT's plantation registry
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