Investor Presentaiton
ALANA INSTITUTE
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THE WORLD
IS SATISFIED
Nourished and born in Brazil,
the Satisfeito project reached countries
like the United States and Italy
The idea was born during a trip to the
United States. In a snap, as he was eating
more than he wanted so no food was left
on his plate, Alana CEO Marcos Nisti cre-
ated the basis of what would become the
Satisfeito project. Back in Brazil, the nour-
ishing began. It took months from concep-
tion to structuring and, finally, to launch
a birth with pomp and circumstance that
happened in 2012 at the restaurant Káa,
in São Paulo.
One year later, it's safe to say the baby
has become well traveled. From Brazil, it
left for Mexico, then to the United States,
then to Italy and it won fans everywhere
it went. The idea is always the same: to
help in combating child malnourishment
by saving and reducing food waste. For
this, the restaurants partnering with Sat-
isfeito offer reduced versions of their dish-
es, serving two-thirds of the portion. By
choosing the smaller version, the customer
pays the same price and the restaurant's
monetary savings are passed on to NGOs
that work for children's food safety.
The project also encourages the reduc-
tion of food waste through partnerships -
and it is getting hungrier for more allies!
For example, the Mexican group CMR
started this work in their country last year.
Soon after, Satisfeito ambassador in the
United States, Katie Sylva, presented the
initiative to the Zero Waste Forum and
took part in the American Dream Seekers
competition, which presents innovations in
various areas.
The next stop was in the world capital
of fashion: Milan, Italy. There, Satisfeito
was acknowledged as a partner in the de-
velopment of the Milan Protocol, a docu-
ment co-written by specialists from the
whole world that wants to improve the sys-
tem of production, distribution and con-
sumption of food in our planet.
The last stop was at the United
Nations. Highly acclaimed, Satisfeito
reached global recognition, becoming a
partner in the campaign Think. Eat.Save
by Unep (United Nations Environmental
Program), FAO and Messe Düsseldorf.
The initiative seeks to broaden the con-
cept and practice of conscientious con-
sumption through an exchange of studies,
ideas and projects.
But Satisfeito is not carried out only Paulo. In addition, there was a deepening
through international partnerships. It of the relationship that already existed with
also works (a lot) here in Brazil. Marcos Sodexo, a company that integrates various
Szrajer, from project team, presented the services in the industry. They started to
principles that drive Satisfeito around the promote the program to its credentialed
world to hundreds of people at the Ideias restaurants, spreading further our network
Solidárias (Solidarity Ideas) event in São of satisfieds.
WHO RECEIVES DONATIONS IN BRAZIL?
The money donated by restaurants in Brazil
go to the Associação Prato Cheio (Full
Plate Association) and to Cren (Center for
Nutritional Recovery and Education).
satisfeito
What is it: Global movement to fight
against child hunger and food waste
through direct actions with restaurants
and organizations.
Highlight: Partnership
Think.Eat.Save program
with Unep's
satisfeito.com
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