Investor Presentaiton

The Marketing & Sales strategic framework JTI PURPOSE CREATING FULFILLING MOMENTS CREATING A BETTER FUTURE M&S MISSION Creating leading power Brands & Experiences for the modern world STARTING POINT COMBUSTIBLES RRP Global Flagship Brands Maximize Profitable Growth MEVIUS ORIGINAL BLUE CAMEL D ploom Build a Global Power Brand 10 Winston Think Consumer Winston CAMEL MEVIUS LD Exploratory logic. NORDIC Drive Digital & Data Strategy Deliver Executional Excellence © Copyright JT 2023 Note: This slide is not intended to promote sales of tobacco or nicotine containing products or encourage smoking or using nicotine containing products SPIRIT ploom with UTECH+ Shape The Future Tobacco Investor Conference 28

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