Detsky Mir Expansion Strategy

3 Roll-out of regional DCs to boost availability of next-day delivery Next-day coverage within 500km area from DCs Growing availability of next-day delivery Share of next-day delivery in total revenue, (%) detsky mir Saint-Petersburg Moscow Ekaterinburg Kazan Rostov Novosibirsk Federal DCs coverage Regional DCs coverage 52% 31% 2020 2021 81% 71% 2022 2023 Distribution centers overview Federal and Regional DCs Coverage as % of Russia population, (%) Distribution center Launch SKUs, m Population, m 84% 84% Moscow (Bekasovo 1 and 2) Opened 2.4 48.3 68% Rostov Opened 0.2 15.9 37% 37% 21% Kazan Opened 0.2 14.9 33% Ekaterinburg Q1 2022 2.4 20.5 47% 47% 47% Saint-Petersburg Q1 2022 0.2 9.5 33% Novosibirsk Q1 2022 0.2 14.4 2020 2021 2022 2023 Federal DC #4 2023 2.4 TBU Federal DCs (2.4m SKUs) Regional DCs (0.2m SKUs) Total 123.5 Source: Company data 20 20

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