Investment Fraud Awareness

Familiarity with Regulator: Less than 1-in-4 (22%) Manitobans say they are familiar with the named regulator, down seven points since 2012 Q In fact, there is a [provincial/territorial] agency in [province/territory] responsible for regulating financial investments called the [agency name]. Now that we have mentioned the [agency name], how familiar would you say you are with this agency? [asked of all respondents; national n=5,000, MB n=500] Segmentation (Manitoba 2020) Respondents who say "very/somewhat 101 familiar" Investor Segments No savings Savings, non-investor 14% 12% National % Familiar Manitoba % Familiar Non-frequent investor 28% Frequent investor 43% Investment Knowledge Low 2020 7% 25% 40% 28% 32% 2020 4% 18% 45% 33% 22% 14% Medium 27% High 39% Advised Segments Non-investor 13% DIY investor 27% Advised investor 35% 2017 7% 24% 41% 27% 31% 2017 3% 19% 48% 30% 22% Manitoba Region Winnipeg 24% South/West 25% Central/North 10% Winnipeg Region Central/North 21% 2012 9% 27% 41% 24% 2012 36% 4% 25% 52% 19% East 29% 23% South/West 27% Age 18-34 18% Very familiar Somewhat familiar Not very familiar I have not heard of that agency before this survey Note: 2017 national n=5,000, MB n=500; 2012 national n=5,198, MB n=218 35-54 20% 55+ 27% Gender Men 25% Women 20%

View entire presentation