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IIFET 2012 Tanzania Proceedings Summary, Conclusion and Recommendations The empirical study examines the structural performance of artisanal fish marketing in Ondo state, Nigeria. Majority of the sampled artisanal fish marketers in the study area were young and agile. Female respondents dominated the study area and this is in line with the assertion that marketing is the business of females. Also, the results gotten from the study revealed that majority of the respondents had just primary education which could adversely affect their marketing strategy. The study showed that a large percentage of the respondents would have access to people who can assist in carrying out their marketing activities, while the experience of the sampled artisanal fish marketers revealed that they have just entered the artisanal fish marketing probably because of the profitability of the business. Artisanal fish marketers may not be able to expand their business since majority of them depended on personal savings and cooperatives societies where small amount of capital could be raised. The respondents identified various problems facing them in artisanal fish marketing and they include poor transport network, insufficient storage facilities, inadequate fund and high cost of transportation. This could be the reason for the inability of the artisanal fish marketers to attain better profit margin compared to what they are having now. The profitability analysis revealed that the average net- return of artisanal fish marketers in the study area per kg was N 137.10. This implies that artisanal fish marketing in the study area is profitable. Therefore, people are advised to go into this business so as to make a living. The concentration ratio indicates that the concentration in the industry can said to be too low. Also, the estimated value of the Gini coefficient which was 0.64 implies that there was inequality in the share of the market. The operational efficiency of the artisanal fish marketers which was 15.5% indicates that there was no significant difference in operational efficiency of the respondents. It can, therefore, be concluded that artisanal fish marketing is profitable and higher profit margin can be attained by the marketers if attentions are given to the problems identified by the respondents. It is pertinent at this point in time to recommend that relevant government parastatals, extension workers and non governmental organizations should organize programmes that will improve artisanal fish marketing. Also, awareness should be created on the formation of better organized fish marketing cooperative societies through which some of their problems can be collectively solved and series of benefits can easily be accessed by the members. Credit facilities should be made available by credit institutions and agencies to improve fish marketing. Also, sophisticated storage facilities/cold rooms should be provided by the government as well as cooperative societies in order to have easy storage of unsold fish till the following day. References [1] Abulude FO, Lawal LO, Ehikhamen G, Adesanya WO, Ashafa SL (2006). Chemical Composition and Functional Properties of Some prawns from the Coastal Area of Ondo State, Nigeria. Electron. J. Environ. Agric. Food Chem. 5 (1), 1235-1240. [2] Abbot J.C. and Makeham J.P. (1990): Agriultural Economics and Marketing in the Tropics by Longman Group U.K Ltd. 27p. 12

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