Digital Transformation and Health & Wellness Journey
Christian Wards Director of Group Health & Wellness Transformation
As a pan-Asian health insurer with market-leading positions in the medical tourism hubs of the region,
we are uniquely positioned in the regional healthcare provider network we can offer to customers.
AIA's Regional Health Passport connects customers to preferred quality providers in Asia's key
healthcare hub markets, enabling cross-border cashless access to treatment and peace of mind to our
customers. Customers can access the right care in their preferred location with this pre-authorised,
cashless access.
To understand this a little better, let's now get a deeper insight into how our Health and Wellness
Ecosystem is delivering on Healthier, Longer, Better Lives with the CEO of AIA Australia, Damien Mu.
Damien Mu Chief Executive Officer, AIA Australia
We have had AIA Vitality in place since 2014, and it is really pretty much embedded in everything we
do and we built to hold health and wellbeing ecosystem around that.
I am extremely excited about AIA Vitality. It is at the heart of what we do at AIA Australia. It is really
about how we deliver on our purpose of making a difference in people's lives and how we champion the
dream of Healthy, Longer, Better Lives. It is really core to how we engage with our customers now to
through our health and wellbeing ecosystem.
We have a range of programmes depending on what issues and illnesses our customers are going
through to support in the system. You know, I think like pain coaching. I saw the latest statistics that a
thousand of our customers have gone through that. And it is great to have great programmes. But
unless we make it simple and easy and be simpler, faster, more connected for our customers to access
those, they are not going to access. And there will be great programmes and sort of sit there on a shelf,
right?
And when you have got such great programmes, which has great results, the key in the ambition is to
get them to as many people as we can, as many Australians as we can. So TDA is really about a
significant enablement of that proposition and that ecosystem right into the palms of our customers'
hands so that they can access it by the touch of a button.
So it is higher take-up of AIA propositions and products, better retention because they are engaged with
us. And, of course, better claims. So that is a great benefit for AIA. But then by doing that, that is having
a profound and positive impact on society and the economy.
So it is more affordable, and attainable for them to access their insurance propositions. It actually helps
them lead Healthier, Longer and Better Lives, and that is the dream. So that, for me, is about what
shared value is win, win, win.
Stuart Spencer - Group Chief Marketing Officer
Our Health and Wellness ecosystem, with AIA Vitality at its core, is the perfect example of the innovative
and Compelling Propositions we are launching across all our markets. We are empowering our
customers and distributors through the power of TDA. Technology, digital and analytics enables
incredible personalisation of propositions and advice as we meet the needs of millions of our customers.
All of these add up to Compelling Propositions that are difficult to replicate, driving long-term
sustainability and growing shareholder value.
Page | 14View entire presentation