Investor Presentaiton
9
Marketing Overview
Diversifying with HF Sinclair's Iconic Brand and Integrated Distribution Network
Sinclair
Sinclair
Provides a consistent sales channel for produced
fuels with stable margins as well as additional
earnings from brand licensing and credit card
programs
Footprint¹:
■ Iconic DINO brand
■ 300+ distributors and 1,500²+ wholesale branded sites
■ Over 2B gallons per year of branded fuel sales
■ 300+ sites branded under a license program outside
supply footprint
Driving growth and
leveraging increased
distribution network
Downward integration of
legacy HollyFrontier products
Opportunities with accelerated
brand growth across HF
Sinclair products and
geographies
Significant RIN generation
through distribution network
Tart
Financial Highlights:
■ Provides further advantage through RIN generation
■ Additional margin from branded credit card program
■ Sinclair branded wholesale business generates an uplift
versus unbranded sales
1. As of December 31, 2022.
2.
Includes 131 non-Sinclair branded sites from legacy HollyFrontier agreements.
ICE
Sinclair
Center
Sinclair
Sinclair
HF SinclairView entire presentation