VITALITY® Product Portfolio and Market Growth
Use of Proceeds
The Company will use proceeds from the April 2018 private placement of $500,000 to expand distribution and
grow sales, including:
ADS
Digital Marketing: $100,000
Heavy focus on digital market and sales;
build on established trust with presence in
retailers
Targeted ad campaigns to vitality.ca
Industry saw 11% increase in online sales
of Natural Health in US in 2016. Amazon
is investing in supplements and started its
own private line due to low shipping costs
and high gross margins
Accelerate Distribution and Sales
Growth in Canada: $150,000
.
Staff in Western & Eastern Canada to
grow same store sales, increase retail
presence
Increase promotions to build brand
awareness and sales
Industry events and promotion
Product Inventory & Product
Introduction: $150,000
Increase inventory for sales growth
(production timelines run 16 weeks)
Separate Power Iron + Organic Spirulina
product for US sales & distribution
Introduction of new product in 2019
Mil
•
Investor Relations & Closing:
$100,000
Increase investor awareness and
communication on VITALITY
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