2013 Annual Report
SOCIAL AND CULTURAL INVESTMENT
4 hours per month from their working hours. It is estimated
the program has benefitted over 125,000 students from the
public school network since it was created. In 2013, the
number of volunteers on the PEB program surpassed 4,200,
a 50% increase YoY. These volunteers provided their services
to 297 public schools.
The Saber program, inspired by the teacher training initiatives
put into motion in 2006, was implemented in 2013 to
promote the continuous training of High School Portuguese
A school that took part in the Programa de Educação Infantil in Irara
in the state of Bahia.
185
conselheiros
LOCAL ADVISORS TRAINED UNDER THE PROGRAMA
DE EDUCAÇÃO INFANTIL.
teachers (grades 5 to 9, the last years in the Brazilian school
system). Ten municipalities from the region of São José
do Rio Preto in the state of São Paulo are partners in the
program, placed in Educational Development Units (ADE in
Portuguese). The ADE format involves networking whereby
groups from the same geographic regions and with similar
social and economic profile work together to exchange
experiences and find solutions for issues in the area of
education. The first edition of the program is set to continue
until May 2014. In 2013, the Saber program trained over
150 teachers and will indirectly benefit over 6,000 High
School students.
The Bank has been running the Programa de Educação
Infantil (Children's Educational Program) in a partnership
with the Ministry of Education (MEC) since 2010, thereby
contributing to an improvement in the quality of education
provided to children of between 0 and 5 years-of-age
at day care centers and kindergartens. In these three years,
investments were made in 19 municipalities in the state
of Bahia registered with PROINFANCIA (the Federal
Government's National Program for Restructuring and
Acquisition of Equipment for the Public Elementary
School Network).
The year 2013 was a period of consolidation for the activities
already in place: 185 local advisors were given training
focusing on enhancing their performance in the area of child
education and over 2,000 professionals from the public local
network (technicians from the Departments of Education
and Health, school principals, coordinators, teachers, to
name a few) participated in the final stage of the training
process in the fields of education and healthcare
management, to develop institutional projects for the
continuous training of teaching coordinators and teachers
from the local public elementary school network. Moreover,
a map of public policies for services geared to early childhood
in the municipalities was drawn up and the results of this
pilot project began to be assessed, which will bring vital
inputs to the success of the next phases of the Program.
UNIVERSIA
Created in Spain in the
year 2000, the purpose
of
Universia is to create new opportunities while promoting
university integration via a platform bringing together
professors, students and businesses. Present in 23
countries in Latin America and the Iberian Peninsula,
the initiative is now the largest Latin American university
cooperation network, with 1,626 institutions of higher
education registered and representing 16.2 million
students and professors.
In Brazil, Universia comprises a network of 280 partner
universities catering to 4.4 million students and professors.
The Portal Universia, the initiative's main communication
channel, registered over 1.4 single users and a monthly
average of 2.7 million pages visited.
Universia's activities are guided by four strategic pillars:
Employment, Knowledge, Cooperation and the Future
Under "Employment" Universia works to bring young
people closer to the labor market. This enables business
to have access to thousands of students from partner
universities while providing students with opportunities
for starting a career. The highlight of 2013 was the
process for the recruitment and selection of young talent,
which resulted in 736 people joining Santander Brazil.
Cultural Investment
Santander Brazil's cultural action policy aims to promote
projects which encourage creativity and innovation, the
transfer of knowledge, consumption awareness and
entrepreneurship. In line with standards of social
responsibility, the Bank implements restrictions with
regard to sponsoring projects or events of a political
nature or which are associated with alcohol, tobacco
or weapons.
Activities under the "Knowledge" pillar are
focused on the development of training programs for
students and professionals, in addition to initiatives geared
to innovation, connecting academic research to business
practice. 2013 saw the development of Miríada X, a
platform of Massive Online and Open Courses (MOOCs),
in partnership with Telefônica Learning Services, the
objective of which is to become the biggest virtual
environment of free courses in Iberian-American countries.
The Cooperation pillar, which promotes discussion on
education and higher education teaching trends, the key
highlight was the hosting of three seminars promoted by
the Centro de Desarrollo Universia- CDU.
Finally, the Future pillar is focused on creating initiatives
and tools to assist university students in terms of
professional development. In 2013, the Bank promoted
the Virtual Pre-University Guidance Fair, Orienta, which
brings students and universities together, providing
knowledge to help young people make their choices.
The platform was available on the Internet from August
2013 to January 2014 and registered 38,000 visitors.
Investment in sponsorships is raised from both direct
funds and tax incentives. In 2013, 36.3% of the roughly
R$ 35 million invested was raised by means of incentives
such as the Rouanet Act.
106 Annual Report 2013
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