Tokyo Investor Day

LEADING POSITION IN ATTRACTIVE MARKET Prudential is a leading life insurer in Japan Ranking Category New business face amount Rank (1) Market Share (2) #2 10.5% Annualized new business premiums #5 5.9% In force face amount #5 7.5% • Premium income #6 5.5% • Total assets #6 4.2% 1) Source: Life Insurance Association of Japan, Insurance Business in 2014. Twelve months ended March 31, 2015. 2) Market share data is based on Prudential estimates developed from publicly available data of Japanese insurance companies; Prudential's premium income was adjusted down for internal reinsurance transactions. Prudential Tokyo Investor Day 9.15.2016 8

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