BuzzFeed Inc. Entertainment & Culture Presentation
BuzzFeed Inc.
Completed acquisition of HuffPost.
IHUFFPOSTI
Acquisition Rationale
Universally known brand
with cross-platform appeal &
influence
Extends leadership position
and enhances scale
Expanding reach into
attractive, complementary
audiences
Near term opportunities to
lift monetization
Clear opportunity to drive
profitability
Highlights
Leading News Outlet for
Gen Z and Millennials(1)
KI
Pulitzer Prize-winning
Newsroom
$
Complementary
audience demographic
Immediate Value
Creation
Rapidly integrated into
cross-platform
distribution network
Successfully extended
diversified revenue
model
Achieved Profitability
Post-Acquisition
(1) Comscore Media Metrix, Multi-Platform, Key Measures, January 2022 (18-34). As compared to competitors including: NYTimes.com, Bustle.com, The Verge, LA Times, The Hill, Politico, and Mashable.com
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