New Business Organisation

BNP PARIBAS Revenue Synergy Example: The New Organisation of Banking Channel Commercial Organisation Key benefits BPLG-Locafit distribution channels Vendors Manufacturers Brokers Banks Creation of a dedicated division Specialisation of the Locafit sales-force and organisation in two distinct, dedicated teams ■ BNL Corporate clients BNL Small Business clients Specialisation ⚫ Higher availability Higher professionalism BNL Corporate clients SME clients > Rationalisation Higher efficiency • Higher profitability BNL Grupp BNP PARIBAS International Retail Banking and Financial Services Communication Higher motivation Better marketing support 118

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