KASIKORNBANK Strategic Acquisition
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Corporate Business: Performance and Market Position
Multi-Corporate Large Corporate
Business
Business
Medium
Business
Small and Micro
Business
High Net Worth
Individual
Affluent
Middle
Income
Mass
Main Bank Status*
Corporate Bond Underwriting
30%
39%
40%
34%
22%
27%
20%
30% 25% 26% 26%
26%
16% 17% 17%
20% 19% 19%
15%
14%
20%
(#1)
(#1) (#1) (#1) (#1) (#1)
10%
(#2) (#2) (#4) (#2) (#2) (#3) (#1)
(#1)
(#1)
10%
90
0%
2011 2012
2013 2014 2016
2018 2021
2014 2015 2016 2017 2018 2019 2020 2021 1Q22
Source: The Thai Bond Market Association (ThaiBMA)
Performance and Market Position
■Main Bank Status: 39% in Y2021
■ Corporate Bond Underwriting: ranked #1 with 15% market share in 1Q22
■Transaction Services: top player in transactional banking services
Cash Management Services: MB** 24% market share in 2018 (#1)/ CB** 24% market share in 2018 (#2)
Trade Finance: MB** 27% market share in 2018 (#1) / CB** 32% market share in 2018 (#1)
Mutual Fund Supervisor: ranked #1 with 37% market share in 1Q22
Note: Main Bank Status = % of customers in the market who use KBank and its wholly-owned subsidiaries as their main operating bank and/or main savings and investment bank and/or main borrowing bank
** MB = Multi-Corporate Business, CB = Large Corporate Business
K
บริการทุกระดับประทับใจ
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
KASIKORNTHAI
SME Business: Performance and Market Position
Multi-Corporate Large Corporate
Business
Medium
Business
Small and Micro
Business
High Net Worth
Individual
Affluent
Middle
Income
Mass
Business
#1 in Market Share by Value*
30% 30% 30% 30%
#1 in Main Bank Status*
31%
30%
28%
40%
35%
28% 29%
30%
29%
31%
30%
20% (#1) (#1) (#1) (#1)
(#1)
(#1)
(#1) (#1)
(#1)
20%
(#1) (#1)
(#1)
10%
10%
0%
2011 2012 2013 2014 2016 2018
Source: KBank Customer Survey
0%
2011
2012 2013 2014 2016 2018
Source: KBank Customer Survey
57
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Performance and Market Position
■Main Bank Status: improved main bank status and strengthened #1 position
■Market Share: 31% market share; maintained #1 position
■ Market Position: strengthened #1 position in SME market - "Bank for SMEs"; targeted to be SME market leader in all areas
KBank offered comprehensive solutions to SMEs through K SME CARE program launched in 2006, with a total of 25 classes and about
14,509 participants so far. In 2020, during the COVID-19 pandemic, KBank introduced How2Think - an online seminar with 24 topics
Live on the "K SME" Facebook Page with over 300,000 views.
Note: SME Business in Thailand accounts for 43.0% of Thailand's GDP, or Bt7.01trn (as of December 2018); supported by the government to become a key factor in economic and
social growth (Source: The Office of Small and Medium Enterprises Promotion or OSMEP)
- Market Share by Value = share of revenue (derived from both credit and non-credit products) that each bank gains from the market
Main Bank Status = % of customers in the market who use KBank and its wholly-owned subsidiaries as their main operating bank and/or main savings and investment bank and/or
main borrowing bank
* Since 2014, corporate and SME business main bank status and market share are reported every two years
** Market share by value and main bank status in 2018 may not be comparable with those in previous years due to a new SME population base covering more SMEs with better data availability
บริการทุกระดับประทับใจ
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