Investor Presentaiton
Sam's
CLUBⓇ
The year proved to be challenging for the format, with a posted contraction in results. With this
in mind,Sam's Club concentrated on increasing the information available to our members
so as to provide a value proposition in line with their expectations.
Platest bouce
de Ch
Cisnart
157 UNITS
SAM'S
SAM'SMS
CLUB
T
VALUE PROPOSITION:
price leader, volume,
new & unique
merchandise
Sam's
CLUB
Customer target
a b c business
Experience and satisfaction indicators were used to obtain feedback on general
aspects, and their intention to recommend and/or renew their membership.
The relationship with our members was reinforced through recovery strategies,
thereby allowing us to recover members.
Moreover, we implemented specific measures for each member segment. In the
case of our Advantage Members, we launched Every Day Low Price programs
for staple products; we reinforced our proposition with differentiated items
from global suppliers; we improved our product catalog for household items; we
made bulk purchases more affordable; and we launched new events with themes
revolving around technology, beauty, and food. For our Business Members, we
invested in price for items important to them; we guaranteed assortment in the
top-selling merchandise; we improved our item offering for wholesalers; and we
launched membership plans for potential members located near our clubs.
Throughout 2013, we opened 14 new clubs in 11 states, extending our presence
to 87 cities in Mexico and Central America, recognizing the commercial potential
of warehouse membership clubs.
2013 Financial and
Social Responsibility Report
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