Investor Presentaiton
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Griha Poorti – Leveraging Shriram Distribution Network
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SHRIRAM
HOUSING FINANCE
"Griha Poorti" is designed to cross sell SHFL Home Loans through the Shriram Group's vast distribution
network
Shriram Group is among the most dominant financial services players in APTG and enjoys a huge affinity among our customer segment
Our leadership team in APTG has been with us since over a decade with deep understanding of local markets and gives us tremendous speed and
execution capabilities
Cost synergies on account of leveraging Shriram Group branch network are immense
Excellent financial metric on our existing book in APTG points towards the opportunity to build our franchise within the affordable Home Loan
segment with superior yield & healthy fee income while maintaining low delinquency
Under the program, we originate home loans through the Griha Poorti branches where origination and fulfillment done exclusively by own
employees
Phase1 (July-Dec 2021) - Completed
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Launched across 178 SCUF branches in APTG, making SHFL the most widely distributed Affordable Housing Finance Company in
the state
Phase 2 (Jan'22-Apr'22)
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Plan to activate 40 Griha Poorti Touchpoints in Gujarat in Q4 FY22; leveraging on group network
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Aim to achieve 1000 Cr AUM from project 'Griha Poorti' by FY'23
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