Preparing for the Future - 6 Core Investment Areas
Geographical Sales Mix
Sales by Region
Korea
N.America
W.Europe
China
E.Europe, Russia
AMEA
India
■S. America
Others
High - ASP model* (%)
Competitive mix in Developed Market
2019 TH1 2020
EV (%)
2018
SUV (%)
13.7%
62.8%
15.3%
15.7%
16.7%
41.0%
51,9%
24.2%
45.2%
28.6%
24,5%
18.0%
18.5%
17.9%
19.0%
Korea
United States
22.3%
10.1%
* Genesis + Grandeur + Palisade
11.8%
11.9%
12.4%
Strong M/S in Emerging Market
9.9%
5.7%
2.5%
Europe
11.1%
India
17.3%
24.5%
18.1%
17.5%
17.0%
17.3%
16.8%
14.9%
16.2%
16.4% 16.3%
15.4% 15.4%
15.4%
14.7%
11.4%
5.3%
5.2%
5.4%
4.4%
6.9%
6.6%
7.2%
5.7%
10.1% 10.2%
9.9% 9.9%
10.2% 10.1%
7.5%
Russia
6.4%
7.2%
11.7%
12.0%
11.5%
6.5%
6.2% 5.9%
10.4%
8.6%
4.6%
6.7%
7.8%
8.1%
7.9%
5.2%
Brazil
8.6%
8.2%
7.7%
7.1%
7.4%
7.9%
5.8%
5.3%
3.1%
4.6%
4.7%
5.1%
5.2%
5.0%
2.6% 2,2%
2016
2017
2018
2019
H1 2020
2010
2011
2012
2013 2014
2015
2016
2017
2018 2019
H1 2020
(Company Data, Wholesale)
4
⚫ Production: HMMR (2010), HMB (2012)
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