Investor Presentaiton
Emerging from the Crisis: Another Opportunity
Dislocations after the global financial crisis and the 2011 uprising have left Sahl
Hasheesh with the opportunity to emerge as the destination of choice for investors
Comfortable Cash
Reserves - EGP 148
million
ERC can spend on critical
infrastructure projects for the
coming years.
Prime Land Bank
ERC owns over 2.7 million m² of prime
locations (1.6 million m² available for
sale 1.1 million m² Sawari Marina
Project) on the Red Sea coast. Average
sale prices grew at a CAGR of 90%
before the global financial crisis.
Proprietary Strategic
Projects on the Rise
ERC is developing several key projects
that
increase
Sahl
attractiveness
and
Hasheesh's
encourage
STRATEGY
Supporting investment to boost the
destination
Smart, targeted, destination marketing is positioning
Sahl Hasheesh as the destination of choice for visitors
as well as developers resuming investment as tourism
and second-home purchases regain momentum.
Expanding land sales to key developers
Attracting investments through tailored products to
developers' was the key to the turn around of 2015.
Contingency Planning
In the unlikely event the TDA does not reverse its
withdrawal of the Phase III land area, ERC has been
actively building the capacity to shift the business
model from a pure master developer to a mega B2C
developer with around 2.7 million m² available for
development over the next six to eight years as further
proven by developing a number of proprietary projects.
widespread development:
•
•
•
Jamaran: Sea-front villas
Tawaya: Sea-front apartments
Sawari: Marina project (apartments,
villas, hotels & commercial units).
12
Investor Presentation 3Q 2015
ERC
Egyptian Resorts CompenyView entire presentation