Investor Presentaiton
Algerian mobile market history
ATM Monopoly
1999 - 2001
Mobilis
mobilie
Duopoly:
Market Creaming
2002 - 2003
Mobilis
YDJEZZY
mobilie
742-9
3 Players 4 Brands:
Market Hyper Growth
Mobilis
2004 - 2007
YOJEZZY
mobilie
Allo
OTA
Market Moderate
Growth
2008 - 2013
mobilis
Y DJEZZY
Old state-owned PTT
creates mobile
arm/brand
• Pure postpaid product
extremely expensive
only accessible to high
end officials and their
social network
• Very small customer
base: around 100k in 3
years!!!
OTA launched under
Djezzy's brand in Feb 2002
OTA makes mobile
accessible nationwide by
reducing -50% prices of the
base postpaid product and
launching the first prepaid
offer in Algeria
OTA foster's creation of
first Distributors in Algeria
and invests in co-marketing
with them
• At the end of 2003 OTA
reaches 88% share of a
market of 1.5mn high end
subs (0.5bn USD).
• WTA launched under Nedjma's
brand August the 25th of 2004
• OTA launched ALLO "no frills"
brand August the 26th of 2004
with exactly the same color
• OTA leads the market in all
aspects profiting from its first
mover advantage : price,
network, biggest distribution
network and 2 brands to compete
in all segments
• At the end of 2007 OTA reaches
67% value share of a market of
2.6bn USD compared to 13% of
WTA (24mn "official" subs).
NEDJMA from Wataniya
Telecom owned...
Diagnosis and New
Strategy that led to...
Axgi
NEDIMA
Nedjma's Turnaround
and
Re-branding to
At the end of 2013
Ooredoo Algeria reached
30% value share of a
market of 3.5bn USD
(30mn "real" subs) while
OTA drops to 51%.
...to Ooredoo owned
And in 2014 the market enters into a new stage: 3G DEPLOYMENT and DATA SERVICES REALM
Ooredoo Capital Markets Day
25 May 2015
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