Investor Presentaiton
Metropolis is well placed
Category
Doctor Influence
Price Factor
Online aggregators
Impact
METROPOLIS
The Pathology Specialist
Acute Patient
Chronic Patient
Preventive Customers
Highest
Lowest
Lowest
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Appx. 80% of the volumes at
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METROPOLIS
The Pathology Specialist
Well placed to tackle
increased competition
Metropolis comes from acute
patients which are highly
influenced by doctors where we
have a strong foothold
✓ Acute patients are least concerned
about pricing as improvement in
their health is their immediate
priority
✓ Hence, a major chunk of revenue
for metropolis is stickier &
sustainable in nature
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Moderate
Moderate
Moderate
Lowest
Highest
Highest
Appx. 18% of the volumes at
Metropolis comes from chronic
patients which are moderately
influenced by doctors and price
✓ Our strategy to protect disruption in
this segment is to launch loyalty
benefits for chronic customers as
they require tests at regular
intervals
✓ Loyalty benefits will help us to make
our chronic patient business stickier
in nature as they will find no value
by switching over to other player
Appx. 2% of the volumes at
Metropolis comes from preventive
customers who opts for wellness
tests
The segment within wellness which
is facing highest disruption is
budget wellness while Metropolis
has always focused on premium
wellness
Premium wellness customers tend
to go for quality and not price.
Hence, we expect our premium
wellness segment to grow
sustainably
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