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Investor Presentaiton

Prudential plc Reinforced leadership in Sharia and Takaful Broadening access to new customers 240m Muslims in SE Asia Favourable demographics #1 Malaysia Takaful 30% market share 18k agents; +18% Indonesia Sharia 29% market share 143k agents; +11% Leading position High quality resilient growth +19% 143 2020 CERĀ¹ 170 2021 Contribution to total Indonesia APE sales Sharia and Takaful APE, $m +72% Building on our leadership in Sharia & Takaful Enrich customer engagement PRUCerah 1st Sharia compliant education plan in market PRUCinta Traditional Sharia 13% FY21 1. Growth rates on a constant exchange rate (CER) basis. Driving increased productivity +20% 1.37 1.65 2020 2021 Increase in no. of customers, m pulse by Prudential Bite-size low-cost digital products & services Providing affordable & accessible healthcare 787 459 2020 2021 No. of new Sharia and Takaful policies (,000) 9
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