Investor Presentaiton
Prudential plc
Reinforced leadership in Sharia and Takaful
Broadening
access to new
customers
240m
Muslims in SE Asia
Favourable
demographics
#1
Malaysia Takaful
30% market share
18k agents; +18%
Indonesia Sharia
29% market share
143k agents; +11%
Leading
position
High quality resilient growth
+19%
143
2020 CERĀ¹
170
2021
Contribution to total
Indonesia APE sales
Sharia and Takaful APE, $m
+72%
Building on
our leadership
in Sharia &
Takaful
Enrich
customer
engagement
PRUCerah
1st Sharia compliant
education plan in market
PRUCinta
Traditional Sharia
13%
FY21
1. Growth rates on a constant exchange rate (CER) basis.
Driving
increased
productivity
+20%
1.37
1.65
2020
2021
Increase in no.
of customers, m
pulse
by Prudential
Bite-size low-cost digital
products & services
Providing affordable &
accessible healthcare
787
459
2020
2021
No. of new Sharia and Takaful policies (,000)
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