Nestlé Investor Seminar 2019
Global pet care category
PURINA global business
US pet care category
PURINA US strategy
Making natural accessible to all
Natural attributes = 41% of pet food category with PURINA #1
Natural brands
Elevated feeding occasions
Affordable natural
BACKCOUNT BACKCOUNTRY
Merrick
RAW INFUSED
RAW INFUSED
BACKED ENTRY
EATPLAINS RED RE
PUPPY RECIPE
BACKCOUNTRY BACKED MYS
Grain Free
PUPPY
SWEET POTATO RECIPE
WHOLE-EARTH
TARMB
GRAIN FREE RECIPE
Pet specialty exclusive
Beyond
Beyond
PACIFIC
TUNA'S
ICELANDIC
ARCTIC
AOC focused
Feast naturals
natural white meat in gravy
chicken recipe
Outcome-based nutrition
PURINA
Kitten
NATURALS
PURINA
Cat
NATURAIS
ORIGINAL mom
44
NATURAL
PURINA
ONE
TRUE INSTINCT
GRAIN FREE
ONE
SMARTBLEND
TRUE INSTINCT
GRAIN-FREE
Beneful
Superfood
Beneful
Superfood
PURINA
Beneful
Superfood
BLEND
nell n
Beneful
Superfood
with natural salmen
Source: AOC+PS+E-Com 52wk ending 2/23/19 (Nielsen AOC, Nielsen pet specialty POS (former GfK), 1010data E-Commerce; AOC-Grocery/Mass/Club/Dollar/Drug)
May 7, 2019
19
Nestlé Investor Seminar 2019
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