MoneyLion SPAC Presentation Deck
WHO WE SERVE
Data Driven Customer Segmentation Informs Product Innovation
8.5
The Builder
6.5
The Adventurer
5.0
The Optimist
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3.0
The Hopeful
8.5
MoneyLion
FINANCIAL PROFILE
The Builder
"I'm just working hard to build the future
that my wife and I have always wanted."
55% 38%
INCOME $75K+ ASSETS $25K+
43% 45% <25K 55%
INVESTORS
HOME OWNERS
DEBT
Save
Buffered against day-to-day emergencies
with goal oriented savings/investing plans.
Spend
Spends less than they earn. Budgets to keep
spending under control for future.
CREDIT 670+
Score
High scores on average. Handles debt well and
pays off credit card balances every month.
Shield
The most protected segment with health, life,
disability, auto, and HO/renter's insurance.
We help The Builder with integrated products that help them control their finances and build future wealth.
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