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Investor Presentaiton

PEPSI CONTINUED TO OUTPERFORM THE CATEGORY AND GAIN SHARE GENERATE PROFITABLE GROWTH IN OUR CORE MARKETS The Pepsi MAX success story RETAIL SALES VALUE % YOY - TAKE HOME 14.0 Continued to gained significant share, benefiting from long-term consumer move towards low/no sugar 12.5 12.0 #1 "black cola" The preferred no sugar cola in taste tests. 10.0 8.0 6.0 Added new flavours to broaden appeal 4.0 4.0 2.5 Consistent marketing focus since 2005 2.0 Value share from 17% in 2005 to 28% in 2017 0.0 TOTAL COLA TOTAL PEPSI PEPSI MAX Nielsen Take-Home to 30 Sep 2017 BRITVIČ Britvic plc Investor Presentation 2018 28
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