Investor Presentaiton

Ploom: creating modern pleasure Achieved brand image attributes Our mission Designing the future of mindful pleasure, for the modern consumer Establishing a premium brand image Powerful Imagery UNIQVE HEATED TOBACCO XPERIENCE D XPRESS YOUR UNIQUENESS ploom 1 Stylish Fulfilling Moments Innovation 2 Credible 3 Advanced © Copyright JT 2023 Note: This slide is not intended to promote sales of tobacco or nicotine containing products or encourage smoking or using nicotine containing products Consumers refers to existing adult smokers or users of other heated tobacco products. Activities subject to marketing principles and local law Tobacco Investor Conference 35

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