HubSpot Growth and Innovation Overview

Strong Profitability, FCF + Cash $200 Annual Non-GAAP Operating Profit ($m) 12% $169 $32 SO 50 0% 2017 2022 Operating Profit Margin (%, as reported) Operating Profit Margin (%, constant currency)¹ $191 million FCF, 2022 $1.5 billion in cash, Q4'22 1. Excludes the impact of foreign currency fluctuations and is presented by converting current and comparative prior period operating results for entities reporting in currencies other than U.S. Dollars into U.S. Dollars at constant exchange rates. See definitions and reconciliations of non-GAAP operating income and free cash flow in appendix. HubSpot 19

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