Investor Presentaiton
Investor presentation
Full year 2018
Slide 72
Significant growth in GLP-1 market with leading market
share for VictozaⓇ
Global GLP-1 market value and share of total
diabetes care market value
Novo Nordisk GLP-1 value market share
leading in all regions except Japan & Korea
☐ Novo Nordisk GLP-1 value market share
VictozaⓇ
bDKK
albiglutide¹
80
70
60
exenatide
50
launch
40
30
20
10
0
2005
OzempicⓇ
dulaglutide
exenatide
GLP-1 share of total
diabetes care market
FDA/EMA statement on
16%
bDKK
70
45%
pancreatic safety³
14%
60
Dulaglutide
12%
Article on
launch
50
pancreatic safety
10%
of incretins²
40
8%
VICTOZA
30
liraglutide injection
6%
20
- 4%
54%
2%
10
33%
0%
0
2009
2013 2014
2018
North
America
Region
Europe
68% 43%
Region Region Region Region
J&K LATAM AAMEO China
87%
1 Manufacturing and sale of albiglutide expected to be discontinued by Jul 2018
2 Butler et al, Marked Expansion of Exocrine and Endocrine Pancreas With Incretin Therapy in Humans
With Increased Exocrine Pancreas Dysplasia and the Potential for Glucagon-Producing Neuroendocrine
Tumors, Diabetes, Vol. 62, Jul 2013
3 Egan et al, Pancreatic Safety of Incretin-Based Drugs - FDA and EMA Assessment, The New England
Journal of Medicine 370;9, 27 Feb 2014
Source: IQVIA MIDAS, monthly data, Nov 2018 (Note: IQVIA data does not adequately capture rebates
resulting in an overstatement of market value)
FDA: The US Food and Drug Administration; EMA: European Medicines Agency
AAMEO: Africa, Asia, the Middle-East and Oceania; J&K: Japan & Korea; LATAM: Latin America
Source: Reported sales until November 2018; IQVIA MIDAS, Nov 2018
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