Wix Results Presentation Deck

Based on the historical behavior of our user cohorts, we approximate that for each 100K new premium subscriptions, we will generate over $165 million over eight years, at an 80% gross margin and with minimal marketing investment. We believe these consistent improvements in conversion and retention demonstrate the continued advancement of our product offering, efficiency of our marketing investment and strengthening of our brand. During the quarter, 67% of gross subscriptions were annual or longer in term while 33% were monthly. As of the end of the second quarter, 82% of all subscriptions were annual or longer in term. The new cohort generated 39% of gross subscriptions in the quarter while existing cohorts comprised 61% of gross subscriptions. These ratios were all consistent with prior quarters' behaviors. Wix.com - 11 - % Gross New Subscriptions by Cohort 59% 41% 63% 65% 37% 35% 60% 62% 40% Prior User Cohorts 67% 33% Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 38% 64% % Gross New Subscriptions by Package Duration 68% 67% 67% 36% 59% 41% 61% 39% Q1'17 Q2'17 Q3'17 Q4'17 1 Year or Longer Current User Cohort 32% 33% 33% Q1'18 Q2'18 Monthly

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