Embracer Group Mergers and Acquisitions Presentation Deck
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Scaling with Effective and Profitable User Acquisition
Using granular LTV prediction and properly allocated organics, the
User Acquisition team can deploy marketing spend with strong
conviction on scaling the userbase, whilst generating positive ROI
Constantly-tested setup of UA campaigns and publishers and new
sources are utilized to maximize margins
Streamlined roadmap of ideas and actions to be tested, essential in
today's rapidly changing UA landscape
Good productivity of high-end UA and premium marketing creatives
Solid team of UA professionals spread across both offices with deep
expertise in all major UA networks
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