Olaplex IPO Presentation Deck

Our Community-Based Marketing Model #s on Instagram OLAPLEX. L'ORÉAL S ESTEE LAUDER P PELOTON Ti 3.3M OFIGS 0.1M OLAPLEX 2.6M 0.8M 7.7M 12.3M 38.9M In just a few years, OLAPLEX has organically built a content library greater than other beloved, high- growth brands Passionate and vocal OLAPLEX stylists and consumers generate thousands of pieces of unique and unpaid social content every day This community-based marketing model is at the core of our attractive ROI on sales and marketing spend OLAPLEX is the #1 EMV haircare brand Note: Total hashtags as of September 2021 16

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