Experian Investor Conference Presentation Deck
Vision: Power Every Decision
Along the car buying, selling, and owning process, that drives the best outcomes
Customer
Journey
D
Auto Client
Needs
Select
Experian
Solutions
Why
We Win!
Understand the Market
Assessment
of consumer needs &
finding options
●
Market Statistics & Reporting
Loyalty Measurement
• Market Data/Segmentation
16 Experian Public
Understanding
the Market
Market Position
Scale: #1 or 2 in 4 of 5
Product Lines
‒‒‒‒‒-
Consideration
to narrow down the
choices
+
Shopping
(locating the car, doing test
drives)
Acquire Customers
‒‒‒‒‒
Targeting the Right
Customers
Conquest Analysis and
Target Marketing
●
• Lead Qualification and
Enrichment
Data Assets
Unique data assets: Vehicle,
Consumer, and Credit
+
Manage Risks
.
Purchase
(Contract negotiation,
qualification, etc.)
• Vehicle History Reporting
Credit Financing + Collections +
Portfolio & Fraud Solutions
●
Consumer and Asset
Transparency
‒‒‒‒‒‒‒‒‒‒
One Experian
‒‒‒‒‒‒‒‒‒ ‒‒‒‒‒‒‒‒‒
Leverage: CIS, DA, EMS,
Partner with ECS
+
Owning
(Post-sales, service,
maintenance)
Strengthen Relationships
‒‒‒‒‒‒‒‒‒
Influence Loyalty
Customer Data Management
and Recall Notification
Customer Analysis + Target
Marketing
Expertise
Dedicated Vertical: Proven
Track Record 20+ years
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