TradeStation SPAC Presentation Deck
Well-Defined Marketing Strategy to Capture the Opportunity
Expanding the marketing budget will allow TradeStation to build brand awareness in the upper funnel and support TradeStation's performance in the
lower funnel. This new account acquisition strategy envisions a brand with wider awareness and recognition.
Brand Marketing
OverTheTop: YouTube, Hulu, FireTV, Facebook
Watch, Sling, Real Vision, etc.
Display: Programmatic, Display Partners
• Social Media: Facebook, Instagram, Twitter,
TikTok, Reddit, Linkedin, Podcasts, etc.
22
•
Search Engines: Google, Bing
• Mobile App Stores: Apple App Store,
Google Play
Performance Marketing
Large white space to expand marketing footprint and create self-reinforcing brand awareness.
Current % of Available Digital Marketing Impressions Purchased
Additional Marketing Opportunities
Affiliate Marketing
Refer a Friend
0.0%
OverTheTop
2.3%
Search Engines
5.0%
Social Media
Open Account
0.0%
0.3%
Display
Mobile App Stores
Digital Marketing Impressions Purchased
Available Digital Marketing Impressions
Note: This page contains forward-looking statements about assumptions, plans, estimates and beliefs concerning marketing opportunities, successful marketing strategies, and the Company's ability to achieve them, which contain numerous risks and uncertainties. Please see pages 1-3 for
information regarding non-GAAP financial measures and forward-looking statements and the Appendix for various relevant assumptions. Actual results may differ materially from those contained in any forward-looking statements.
See Endnote in Appendix, slide 37, which explains the meanings of Available Digital Marketing Impressions, Digital Marketing Impressions Purchased (and Search Engines, Social Media and Display, with respect thereto) and Affiliate Marketing.
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