TradeStation SPAC Presentation Deck slide image

TradeStation SPAC Presentation Deck

Well-Defined Marketing Strategy to Capture the Opportunity Expanding the marketing budget will allow TradeStation to build brand awareness in the upper funnel and support TradeStation's performance in the lower funnel. This new account acquisition strategy envisions a brand with wider awareness and recognition. Brand Marketing OverTheTop: YouTube, Hulu, FireTV, Facebook Watch, Sling, Real Vision, etc. Display: Programmatic, Display Partners • Social Media: Facebook, Instagram, Twitter, TikTok, Reddit, Linkedin, Podcasts, etc. 22 • Search Engines: Google, Bing • Mobile App Stores: Apple App Store, Google Play Performance Marketing Large white space to expand marketing footprint and create self-reinforcing brand awareness. Current % of Available Digital Marketing Impressions Purchased Additional Marketing Opportunities Affiliate Marketing Refer a Friend 0.0% OverTheTop 2.3% Search Engines 5.0% Social Media Open Account 0.0% 0.3% Display Mobile App Stores Digital Marketing Impressions Purchased Available Digital Marketing Impressions Note: This page contains forward-looking statements about assumptions, plans, estimates and beliefs concerning marketing opportunities, successful marketing strategies, and the Company's ability to achieve them, which contain numerous risks and uncertainties. Please see pages 1-3 for information regarding non-GAAP financial measures and forward-looking statements and the Appendix for various relevant assumptions. Actual results may differ materially from those contained in any forward-looking statements. See Endnote in Appendix, slide 37, which explains the meanings of Available Digital Marketing Impressions, Digital Marketing Impressions Purchased (and Search Engines, Social Media and Display, with respect thereto) and Affiliate Marketing. B
View entire presentation