Missfresh Investor Day Presentation Deck

1 Quality User with Rising Consumption Capabilities 50 优鲜 Consumption Upgrade Tech-Savvy Adept at Social Shopping Company's User Age Distribution in 20201 >50% -30% ≤25 又好又快 26-35 36-45 46-55 256 Note: 1 According to iResearch; 2 For 12 months ended Dec 31, 2020; ³ For 12 months ended Mar 31, 2021 19.0 13.0 of Total Users² Cohort Analysis of ARPU - Core Users vs All Users (Indexed to the Year 1 Value of New Customers - 2017 Cohort) 7.0 21.1% 1.0 5x Year 1 2017 all 2017 core Core Users RMB 2,106 ARPU³ 3.5x Year 2 2018 all 2018 core >3.5x Year 3 2019 all 2019 core RMB 98 AOV² >3.5x Year 4 2020 all -2020 core 12

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